Facebook is a great B2C tool for businesses to use and its importance is often underestimated. Facebook is a social media tool which most people don’t know how to maximise. From sharing relevant content that is industry specific to giving customers an insight into what you offer whether that be a service or a product, it has to be executed in the correct way. I am going to look at three integral components required to make Facebook work for your business, your plan, your content and ensuring you measure your progress.