The Benefits and Impact of Social Media Advertising

The continued growth of social networks across the world in the past decade has paved the way for huge marketing potential to advertisers. Facebook now estimated to have approximately 1.23 billion users worldwide with the micro-blogging site Twitter having approximately 500 million accounts and LinkedIn has around 259 million members. Opportunity and Expansion The social […]

Cyber Attacks – Part Two

Friday 19th December FBI publically confirms that the government of North Korea was in fact responsible for the Sony hacks and ensuing threats to moviegoers. The Bureau said: “North Korea’s actions were intended to inflict significant harm on a U.S. business and suppress the right of American citizens to express themselves.” President Obama’s first question […]

Cyber Attacks – Part One

Cyber Attacks: Sony & The United States vs. North Korea The recent epidemic that broke out in such extreme fashion towards the end of last year (no, not Ebola) but ‘cyber hacking’ is causing colossal problems for rivaling nations such as the United States and North Korea. As tensions reach fever pitch, many people are […]

The Rise of Cloud Computing and SaaS (Software as a Service)

The concept of cloud computing is very popular in the present day with millions of people every day storing and accessing data programmes over the internet. Applications such as Google drive, Microsoft’s one drive and Dropbox have become very commonplace. With SaaS (Software as a Service) this describes any cloud service where consumers can access software applications over the internet. The most current example of a company which has thrived in this space is Marc Benioff’s Salesforce.com platform.

MyCloudTag App Launches on the App Store

MyCloudTag (CloudTag Active Ltd.) listed on the junior London stock exchange (CTAG:AIM) released their much anticipated fitness training app last week on the app store which is FREE.

Google loses right to be forgotten case

The European courts have ruled that an individual could demand information deemed ‘irrelevant or outdated’ about themselves to be deleted from search results. This was a case which Google never expected to Europe’s top court and has since been dubbed the right to be forgotten case. Most people have been left very surprised by this ruling, no doubt Google will have their lawyers trying to find a way to wriggle out of this one. This is a great example of one of the world’s largest companies with a market value of over $300 billion not getting there way. Money can’t buy you everything hey?

The Technology Effect

Information is now so easily recallable through these neat pieces of tech that our brain now doesn’t need to work anywhere near as hard as people did 20 years ago. Even something as simple as a contact list on your phone has had such an impact. Have you ever tried remembering 50 phone numbers? Most people can’t remember their own!

Facebook Buys Oculus: Is Mark Zuckerberg Planning a Virtual World with Oculus?

As you may have seen in the news in the past few days Mr Zuckerberg has once again drawn the large Facebook wallet from his pocket. “Facebook Buys Oculus” was all over the news this week; making it the latest acquisition of Facebook’s. The Oculus is deal is worth approximately $2 billion; made up of $400 million in cash and then a further $1.6 billion in Facebook common stock shares.

Spritz App – it makes you read!

So I heard this new technology Spritz app could help me read a FULL book in 90 minutes?! To me this sounded like madness. I have checked it all out and I’m already a big fan.

The Internet Turns 25!

On Wednesday 12th March the internet as we know it celebrated its 25th Birthday! To think ‘the internet’ was started on a single machine in Switzerland is mad, it now connects an estimated 7 billion people all over the world.