Alfred Club App: $50,000 TechCrunch Success

Alfred Club App


Alfred Club App claims $50,000 at TechCrunch Disrupt San Francisco!

Many of you may or may not know that TechCrunch Disrupt was earlier this week (8th-10th September) in San Francisco. All the big names in tech, Travis Kalanick CEO of Uber, Sean Rad of Tinder and many more came along as guest speakers.

The main prize which 26 budding startups where battling to claim was the Disrupt Cup. This is where 26 startups got to pitch their idea in the aim to claim the lucrative prize of $50,000 cash. The experienced panel of judges included the likes of John Lilly (Greylock Partners), Marissa Mayer (Yahoo), Roelof Botha (Sequoia Capital), David Lee (SV Angel), Kevin Rose (North, Google Ventures) and Keith Rabois (Khosla Ventures).

After consideration from the judges they announced the winners as the ‘Alfred Club App’. A very interesting app based in Boston that was founded by Jessica Beck (who gave a great pitch) and Marcela Saphone. The app which Jessica described as ‘your personal butler’ takes care of multiple services for you such as dry cleaning, laundry, groceries and packages all at the touch of an app.

Once joining the app, you get appointed to an ‘Alfred’ which they assure has endured vigorous background checks and provided information about them including a picture. A day is agreed for your ‘Alfred’ to come and you can compile services for them to do for you. The fee that ‘Alfred’ charge for this service is $99 per month but increases as you add more services.

Alfred Club App co-founder Jessica Berk was quick to mention the market size and scalability of the app. They estimate that in Boston there is 200,000 people that fit in the target market and in the top ten cities in the US the number jumps more dramatically to 18 million. If they can capture 10% of this target market say 1.8million people paying $99 they could be looking at a tidy revenues pushing $200 million per month which suddenly looks attractive.

The app seems to have gained some momentum in Boston but the team will have to crack Boston fully ensuring their business model is airtight before expanding. One of the main concerns I imagine will be with ensuring that all of the ‘Alfred’s’ are majorly vetted and up to the standards which the ‘Alfred Club App’ has set out.

View the Alfred Club App Website here.

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